Successful Account Management

Seminar Overview

Managing the Fidget, Inc. Account
Each segment of the seminar is based around a problem or situation presented by the Fidget account. Fidget, Inc. is a fictional company full of great clients and tough clients with great ideas and bad ideas. Each Fidget business case contains the same kinds of twists and turns that occur with every name on your current client roster.

For each learning segment, small groups (3-4 people) formed from the larger class (12-15 participants) study each set of problems or situations, develop a potential solution and present the solution to the class.

Foundations for Learning
After the class discusses the potential solutions, the instructor distributes and reviews workbook pages providing foundations of learning (information and guidelines) to help guide the participants through the issues. The original business case is revisited after discussing the foundations – and new solutions or approaches are reviewed.

Most important, these foundations provide participants with the learning they'll use to craft real-life solutions to real-life problems.

Putting the Learning to Work
The 60+ page workbook provides a quick reference source for applying the learning to every day problems and issues.

To finish the seminar, each participant develops a personal action plan built around his or her specific account assignment.

The participants' supervisors review, approve, and assess the progress as participants immediately begin put the learning into action.